Price to Earnings(P/E) Ratio
It costs ksh 120 to process 1 litre of juice and sh 5 to package and brand per unit. Factors such as marketing and availing them to the market may vary between a 4% to 7% unit cost.
The cost analysis of our products per unit is as shown below:
PRODUCT COST SELLING PRICE PROFIT
500ML Sh 65 Sh75 Sh 15
250ML Sh30 Sh 45 Sh 15
200 ML Sh25 Sh 30 Sh 5
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